Tuesday, August 28, 2007

Jersey boys: like white on rice

The Great Atlantic & Pacific Tea Co., better known as A&P supermarket, is suing a pair of college students who shot this clever gansta rap parody in their off hours at the A&P in Califon, where they (cough) used to work. From the sounds of the updates on their website, brothers Mark and Mike D'Avella from Glen Gardner are taking in stride that they were relieved of duty earlier than expected this summer.

It's A&P's $1 million minimum lawsuit against them for the floundering company's self-proclaimed defamation (I thought only live people could be defamed) and loss of business. The lawsuit, itself, must be a parody, because at the time the company filed it, only 200 people had hit "Produce Paradise" on YouTube. And, let's face it: Two college students' pockets aren't deep enough to buy A&P's lawyers coffee.

Now, many thousands have viewed the Fresh Beets video and are saying they won't shop at A&P because of the lawsuit. Ooops, big ooops, perhaps, A&P?

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